Apple TV

Apple have launched a low cost replacement to their existing Apple TV device. Unlike the previous device this new Apple TV has no hard disk, instead it streams iTunes shows and local content from your Mac through your television.

Google and Apple are already squaring up to each other with rival mobile phone technologies (iPhone vs Android). The Google and Apple TV devices also mirror the same strategy followed for their phone devices; Apple content, although acessed through the internet, is effectively a "closed" environment as it will only be available from iTunes (thus Apple are able to ensure the consistency of user experience and quality of content), Google TV meanwhile is "open" as it offers up the whole of the internet and will obtain its revenue from advertising.

Apple TV Links

  • Cnet - Apple TV is only 720i but that's probably ok
  • The Register - who needs a hard disk anyway?
  • Wired - Apple TV needs iOS
  • FireCore aTV Flash - Add web browsing and more video formats to your Apple TV

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